Only online dating
I read dozens of studies about love, how people connect and why they do or don’t stay together.David Spark (@dspark) is a veteran tech journalist and founder of Spark Media Solutions, a firm that helps companies build their industry voice through storytelling.This kind of rigor goes into a lot of my decisionmaking.Whether it’s where I’m eating, where I’m traveling or, God forbid, something I’m buying, like a lot of people in my generation—those in their 20s and 30s—I feel compelled to do a ton of research to make sure I’m getting every option and then making the best choice.Our goal is simple: to add love, romance and fun to the lives of single people.We're one of the oldest and best-known dating communities on the web, and we have a unique, and very popular, secret weapon our intelligent two-way matching feature. I am perpetually indecisive about even the most mundane things, and I couldn’t imagine navigating such a huge life decision so quickly. Happily so—and probably more so than most people I know who had nonarranged marriages.
In short, if we take you on as a client, we guarantee you will go out on dates!If this mentality pervades our decisionmaking in so many realms, is it also affecting how we choose a romantic partner?